The Pretio Performance report shares the top stories from Pretio, Victoria, and beyond. Please to sign up for our newsletter to make sure you don’t miss a thing. And please share this with your colleagues if you find it valuable.

  1. The programmatic ecosytem is confusing. Some have even argued the term is so broad that it is becomming irrelevant. Which is why we’ve partnered with Applift to break down the ecosytem piece by piece with our Survival Guide. The goal is to help digital marketers navigate the world of programmatuc advertising and to learn what skills they need to hone in order for their campaigns to reach max performance.
  2. Grant and Dan (or Gran as we’ve been calling them internally) went off to represent Pretio at Casual Connect in Tel Aviv this past week. They have returned, slightly sleep deprived, but fresh with new knowledge and connections to take Pretio’s performance to the next level in 2017. First lesson learned: If your website ends in “in” people will think you are from India. Face meet palm.
  3. While it’s great to strive for success, the honest truth is that you are probably going to fail first, a couple times. Victoria’s own Marketing expert Marc Stoiber wrote a great piece breaking down the refreshing platform F*ckup Nights Victoria has created to promote sharing lessons of failure so we can learn as a community.
  4. The Bulldog Reporter came out with 2016’s Brand Loyalty Report and digital is dominating! Digital companies represent over a third of the total list, and 80% of the top 20 loyalty leaders spots. The industry that took the biggest hit this past year: hotel chains, which explains why Airbnb is the company with the highest gains.
  5. Starbucks is receiving a mixed performance review from their customers regarding their new Unity cup. The internet seems to be uniting in outraged by the green cup as is demanding another holiday cup be made. What are your thoughts?


Get out there and put the work in. You’ll thank youself when you start seeing the results.

-Taylor and the Pretio Team

Wondering why Pretio is talking about performance so much? It’s because we believe that advertising should back out to performance. ALWAYS.

We also started a Performance VLog. You can check it out here.