Welcome to the “Programmatic Survival Guide”, a series brought to you by AppLift and Pretio. Here we present the first of four sections, designed to help ad tech professionals understand the programmatic ecosystem.

With each section, we will guide you through programmatic media buying, the role of DSP’s, SSP’s and why you should go the programmatic way.By the end of the series, you will be equipped with knowledge of the new advertising ecosystem, how it has changed since the arrival of the bots, and what humans must contribute for a successful symbiotic relationship.

We’ll begin our journey by familiarizing you with a glossary of key terms you need to know.

The bots are coming.

Are you ready?

Stay tuned for the other parts of the series. To see the full Survival Guide and other digital marketing insights, check out our resource library.